How To Search Twitter Smarter
January 20, 2010 by Stephen S Alison · Leave a Comment
The online marketing world is growing and all successful businesses have now invested in an online presence to communicate with their target audiences. There are now more channels than ever to exploit with the advent of Web 2.0 and the rising importance of social media.
A good website is a must for any organisation and their marketing mix, so here are 5 ways that you can maximise its success:
1. Make sure you are getting the best that you can afford when recruiting an individual or agency to design and build your website. For the best results, use a digital designer that specialises in website design to create the HTML combined with a programmer to build the back end of your website.
2. Become THE authority in your area of expertise (e.g. mortgages, swimming pools or travel) by providing lots of meaningful content on your website, blogs, articles and press releases that actually point to your site. This will keep Google coming back to your site and help to improve your organic search ranking (SEO).
3. Once your site is looking good and the content is regularly updated you can then utilise many online tools to start sharing it with others. Post news on Facebook and Twitter for example, bookmark your content on Digg.com or del.icio.us and add an RSS feed to your site that will send content directly to people as you post it.
4. Start marketing your website via a host of online methods:
-Organic search through search engine optimisation (SEO).
-Paid search using Google Adwords, for example.
-Email marketing.
-Social media.
5. Google Analytics can tell you how many visitors are coming to your website – but you can also work out how many callers are originating from there by using a memorable non-geographic telephone number (e.g. an 0800 number) on your site and/or in your paid search marketing. For example, 0800 numbers (www.windsor-telecom.co.uk/0800-freephone-numbers.php) are free to call from UK landlines which means that you are highly likely to receive more sales and enquiries if you use them. In fact, research by the Institute of Direct Marketing has found that using an 0800 number can increase response rates by up to 185%. You can also see exactly how many calls you are receiving via your website if you combine an 0800 number with online call statistics (www.windsor-telecom.co.uk/call-statistics.php) which are easily added to your number. Additionally if you employ the same strategy with your PPC advertising you can see how many calls you are receiving via your ad and whether it’s a worthwhile ROI.
In all, there are a variety of successful techniques that companies can employ to maximise their websites’ potential. The above 5 tips offer a good starting point as to achieving that aim; generating more online visitors and seeing precisely how successful your efforts actually are by combining your web marketing with a memorable 0800 number (www.windsor-telecom.co.uk/0800-freephone-numbers.php)
About the Author:
Mark Guy is marketing and PR Officer at Windsor Telecom. For more information visit http://www.windsor-telecom.co.uk
Article Source: ArticlesBase.com – 5 Ways to Smarter Web Marketing (design, Content, Seo, 0800 Numbers)
Twitter Secrets
Google Social Search Goes Live
October 28, 2009 by Stephen S Alison · 2 Comments
Google Social Search Goes Live – Google has rolled out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle.
This new feature allows users to include information from other social networks, such as Twitter, and blogs in their search results.
According to Google’s blog “Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn’t always very easy to find in one simple place.” Read more
Technocrati Launches Twittorati
August 1, 2009 by Stephen S Alison · Leave a Comment
Technocrati Launches Twittorati – Technorati, the world’s first blog search engine, has unveiled its new website entitled “Twittorati” and with the tagline “where the blogosphere and twittersphere meet”.
According to the website, Twittorati tracks the tweets from the highest authority bloggers, starting with the entire Technorati Top 100 and soon including many more of the web’s most influential voices. Read more
Social Media Skills On Your CV
July 29, 2009 by Stephen S Alison · Leave a Comment
Associated Press – Social Media Skills On Your CV – I have just read an interesting article in Atlanta Journal Constitution (AJC.com) entitled “Social Media Skills become crucial for job hunters”.
It appears that The landscape of today’s job market is shifting, and the shift favors individuals who are savvy in social media.
According to the article, Atlanta job postings on a number of Web sites include Twitter and Facebook requirements for applicants.
Here are some extracts: Read more
Social Media Pays
July 26, 2009 by Stephen S Alison · Leave a Comment
Social Media Pays – Social Media such as Twitter, Facebook, YouTube, Blogs and Social Bookmarks are growing 10 times faster and with no visible end in site.
Social Media has become extremely popular, and is growing in popularity, because it allows people to connect in the online world to form relationships for personal, political and business use.
Now a New Study from Wetpaint and Altimeter Group find a Correlation Between Brands’ Social Media Efforts and Financial Performance, indicating that Social Media Pays.
The study, released today, confirms that deep engagement with consumers through social media channels correlates to better financial performance. Read more
Social Media Strategy
July 20, 2009 by Stephen S Alison · Leave a Comment
Social Media Strategy – A strategy is a plan of action designed to achieve a particular goal and, in general terms, is the direction and scope of an organisation over the long term.
The concept of strategy has been borrowed from the military and adapted for use in business.
In business, strategy is essentially the bridge between policy and tactics. Together, strategy and tactics bridge the gap between ends and means.
To be successful in today’s business and technological environment, any business strategy must include some form of Social Media Marketing.
Social Media has become extremely popular, and is growing in popularity, because it allows people to connect in the online world to form relationships for personal, political and business use.
Social Media in Marfketing, or Social Media Marketing as it is often called, is also referred to as social influence marketing and is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
To be successful, any Social Media Marketing campaign must use, as an integral component of the Social Media Strategy, several of the social media applications, tools and platforms available to the net-entrepreneur including but not limited to: Read more
Social Media Marketing
July 19, 2009 by Stephen S Alison · 1 Comment
Social Media Marketing is also referred to as social influence marketing and is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
In the context of Internet marketing, Social Media Marketing refers to a collective group of web properties whose content is primarily published by users to include Twitter, blogs, LinkedIn, Facebook and YouTube.
Social Media Marketing is made up of many different aspects. But there are two aspects which are particularly critical:
1: Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily ’saved and submitted’ to and for these services.
2: Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Read more
Social Media
July 19, 2009 by Stephen S Alison · Leave a Comment
Social Media such as Twitter, Facebook, YouTube, Blogs and Social Bookmarks are like the dot com boom of the 1990’s but are growing 10 times faster and with no visible end in site.
Social Media has become extremely popular, and is growing in popularity, because it allows people to connect in the online world to form relationships for personal, political and business use.
So what exactly is Social Media?
Wikipedia describes Social Media as, amongst other things, “a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers”.
The A – Z of Social Media – An easy way to understand the phenomenon is to take each letter of the alphabet and try to find one or two words that can be used to describe social media. Here are some examples: Read more
