Social Media Strategy
July 20, 2009 by Stephen S Alison · Leave a Comment
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Social Media Strategy – A strategy is a plan of action designed to achieve a particular goal and, in general terms, is the direction and scope of an organisation over the long term.
The concept of strategy has been borrowed from the military and adapted for use in business.
In business, strategy is essentially the bridge between policy and tactics. Together, strategy and tactics bridge the gap between ends and means.
To be successful in today’s business and technological environment, any business strategy must include some form of Social Media Marketing.
Social Media has become extremely popular, and is growing in popularity, because it allows people to connect in the online world to form relationships for personal, political and business use.
Social Media in Marfketing, or Social Media Marketing as it is often called, is also referred to as social influence marketing and is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
To be successful, any Social Media Marketing campaign must use, as an integral component of the Social Media Strategy, several of the social media applications, tools and platforms available to the net-entrepreneur including but not limited to: Read more
