How to Build An Engaged Business Twitter Following

How to Build An Engaged Business Twitter Following – Just read an interesting article in Smallbiztrends.com concerning their 6 months B2B Twitter experience.. One of their goals when starting on Twitter was to learn the fastest route to a large, engaged group of Twitter followers.

“At nearly 6 months into our B2B Twitter experience, we’ve been more successful at developing a following and engaging our target audience of B2B marketers than I initially expected. These gains have come through a combination of focus – rather than trying to tackle the entire world of B2B social media opportunities all at once, we tackled two blogs and two Twitter accounts with two FTEs – consistent measurement and a healthy willingness to test a wide range of Twitter tactics rather than just following existing “best practices”.

How to Build An Engaged Business Twitter Following – If you’ve thought of using Twitter for business and/or find your existing business Twitter presence stalled out with little follower engagement, here are some thoughts to get you on the right track:

• 1. Twitter is a viable business communication channel – Twitter has a role as a business communication channel for most B2B companies.
• 2. Twitter for business is mass communication
• 3. You have a business contact list – As a business on Twitter, you don’t need to build a following like an individual would. This is a key advantage for business Twitter users
• 4. Focus on tweet quality over tweet quantity

You can click on How to Build An Engaged Business Twitter Following to read the full article.

Enjoy!

Tags: B2B, B2B marketers, B2B Twitter, How to Build An Engaged Business Twitter Following, Twitter, Twitter followers, Twitter Marketing