Tweet Quality Versus Tweet Quantity

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Tweet Quality Versus Tweet Quantity – Tweet quality builds followers faster than tweet quantity according to Business.com’s case study about using Twitter to share interesting, valuable insights about B2B online marketing.

“When we started using Twitter for business, we wondered about the relevant importance of tweeting only when we had something really interesting to pass along”

“…quality focus vs. tweeting more frequently to make sure our content was in front of our followers more often (quantity focus) for building a Twitter following.”

From what we’ve seen, tweet quality is MUCH more important than quantity: the higher the average number of clicks per tweet with a trackable link in a given week, the higher the follower growth (controlling for total number of followers). This said, you have to be in the game – our average tweets/day over this period ranged from 2.9 to 11.0.

Tweet Quality Versus Tweet Quantity summary:

• The first 3-5 words are critical – At 140 characters max, tweets are like headlines and people scan through them quickly.
• The average lifespan of a business tweet is four days – If you measure the lifespan of a tweet by the number of days on which it receives at least one click from a Twitter user, then business tweets don’t live very long.
• The optimal time between business tweets is either 31-60 minutes or 2-3 hours – Again looking at the clicks per tweet, the optimal space between business tweets to attract the most clicks is either 31-60 minutes or 2-3 hours.

You can click on Tweet Quality Versus Tweet Quantity to read the full article…

Tags: B2B, B2B online marketing, tweet, tweet quality, Tweet Quality Versus Tweet Quantity, tweet quantity, Twitter, Twitter Marketing